ABOUT SAFA GROUP

Safa Group is comprised of leading brands and institutions in the luxury lifestyle segment. With three decades of extraordinary history in the industry behindus, we have been able to firmly establish ourselves at the centre of what matters to the modern consumer.

Three decades is a very crucial period for an organization. Over these years great changes have taken place not only in the business world but in all sectors. The biggest success factor of Safa Group is that it has been able to embrace such changes, understand it and streamline its operations.

We create magnificent Jewellery and provide world class training on Jewellery Design and Management to young, aspiring professionals. The group has successfully adapted an integrated, holistic approach towards Jewellery Business. And as part of our diversification project within the luxury lifestyle sector,we turned towards cosmetics.

Safa stands for accessible luxury and versatility. We are driven by the desire to help you express yourselves with Clarity and Grace. And this desire is reflected in everything we do, whether it is the ornaments we mould or the premium personal care products and services we offer.